An Evaluation Of The Alcoholic Beverage And Conversation...

An independent variable, which is what is varied during the experiment, is what will affect the dependent variable. A change in the independent variable directly causes a change in the dependent variable, and you can only have one independent variable. The independent variable is the behavior of one participant that triggers the behavior of another participant. In the first study, the alcoholic beverage and conversation topic selected by Participant #1 is the independent variable. In the second study, the behavior of the seller at the store is the independent variable, as is the verbal and nonverbal communication of some participants in the third study. A dependent variable is what you measure in the experiment and what is affected during the experiment. The dependent variable responds to the independent variable. It is called dependent because it depends on the independent variable. In a scientific experiment, you cannot have a dependent variable without an independent variable. In the first study, the response of the second person to order the drink and take part in the ongoing conversation is the dependent variable. In the second study, the dependent variable is the mannerisms with which the customer responds to the seller. In the third study, the dependent variables are the response of the people in the â€Å"in-group†, and the response of the people in the â€Å"out-group†. You can have more than one dependent variable, but you can only have one independent variable; in theShow MoreRelatedA Critical Evaluation Of Promotional Strategies Used By Coca Cola3741 Words   |  15 Pages Research Project Title: A Critical Evaluation of promotional strategies used by Coca-Cola in UK Chapter 1 – Introduction (1000-1500) 1.1 Introduction The marketing environment is continuously changing and to take advantage of opportunities and there must be a marketing strategy and strategic plans for organisation. 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